The new name marks an important step in the organisation’s growth as a fully independent entity serving the mobility, relocation, and logistics sectors across Asia.
While the brand has evolved, the foundations remain unchanged: strong partnerships, operational reliability, and a long-standing commitment to service excellence.
A brand that reflects how the business has grown
Over the years, the organisation has developed into a trusted regional partner supporting international moving, corporate mobility, and specialised logistics operations throughout Asia.
The transition to Asia United Group reflects this broader role in the market. Today, the business supports both international household goods relocation and an expanding portfolio of logistics services for global organisations operating across the region.
Asia United Group’s expertise includes:
- International household goods relocation and mobility services
- Managed storage solutions
- Retail FF&E logistics (Furniture, Fixtures and Equipment)
- Final mile logistics and delivery
- Specialised logistics support for corporate and commercial clients
Together, these capabilities position Asia United Group as a trusted partner for organisations requiring integrated mobility and logistics solutions across Asia.
What the rebrand means
From 16 March 2026, several brand elements will be updated.
The organisation will operate under the new name Asia United Group, supported by a refreshed visual identity, including a new logo and updated brand materials.
The organisation’s website and email domains will also transition from:
unigroup.asia → asiaunitedgroup.com
Updated branding will gradually roll out across digital platforms, communications, and marketing materials.
Operational continuity for partners and clients
While the organisation’s name and visual identity are changing, operations, service delivery, and partnerships remain unchanged.
Partners and agents may begin to see the Asia United Group name appear on operational and administrative documentation, including:
- Customs and clearance documentation
- Shipping and logistics paperwork
- Commercial invoices and supporting documents
- Official correspondence and email signatures
These updates reflect the organisation’s new brand identity and do not affect operational procedures.
Continuing trusted partnerships
Asia United Group will continue to work closely with its network of agents, partners, and clients worldwide, delivering seamless relocation, mobility, and logistics solutions across Asia.
The same experienced teams and leadership remain in place, ensuring continuity and maintaining the high standards of service partners expect.
As Asia United Group, the organisation looks forward to building on these relationships and continuing to support clients and partners throughout the region.